From Budapest to New York, from jewellery to cybersecurity, how curiosity and adaptability can lead to a fulfilling career in unexpected places.

In our Women in Tech blog series, we  look at the experiences and perspectives of women across Glasswall to help others to shape their career paths. Today, we speak with Suzy Toth, Glasswall’s Senior Digital Marketing Manager, about her journey.

Q - Can you start by telling us a little about your career journey and what ultimately brought you to Glasswall?

I originally studied economics and earned a master’s degree in marketing, which became the foundation of my career. Early on, I was drawn to digital marketing at a time when it was still relatively new, and I developed many of my skills by learning on the job, adapting quickly as the industry evolved. I went on to work across diverse sectors and locations, from Budapest to NYC to London, covering industries such as advertising, education, legal services, travel, fintech, and high-end jewellery. Each position required the acquisition of new knowledge, such as developing SEO expertise, teaching myself web design or becoming proficient in photography to support particular clients and projects.

Some skills were easier to pick up than others. For example, SEO’s logical, data-driven nature made it more straightforward for me to learn. But when I joined a jewellery company in New York and we needed high-quality images of the products, I had to quickly learn macro photography and set up an in-house studio - a completely different skill set. I remember spending hours practising at the start.

I’m grateful for these varied roles, which have given me a wide range of perspectives and experiences that I continue to leverage today.

I had never worked in cybersecurity before, but when Glasswall approached me, I was immediately drawn to the company’s mission. The opportunity to challenge myself and to apply my skills in a highly dynamic sector was exactly what I was looking for. It also looked like a place where adaptability and curiosity would really make a difference. In the four years since, I have really enjoyed the learning journey and the successes our small marketing team has achieved.

Q - Adaptability seems to be a constant in your story. How have you approached learning and developing through the different stages of your career?

A – For me, adaptability has always been about hard work and a commitment to continuous learning. I’ve always believed in the power of studying, researching, and developing new skills whenever I’ve moved into a different role or industry.

When I joined a litigation company in NYC, for example, they soon noticed I'm tech-savvy and asked me to lead the launch of an online self-service portal alongside my marketing duties. Managing an overseas development team taught me to write precise tech specs, communicate in IT terms, and even step in as the portal’s tester.

I believe that mindset stems from my early life. I went to a very demanding, maths-focused secondary school in Budapest, where discipline and perseverance were expected and non-negotiable. Those experiences taught me the importance of putting in the hours and pushing through challenges, and combined with logical thinking, it gave me a really solid foundation for approaching new environments and challenges with determination and confidence.

Over time, I’ve found that adaptability is not just about having a flexible mindset and philosophy; it’s also about being willing to work hard.

Q - You’ve said that curiosity is a driving force for you. How has staying curious helped you build new skills and succeed in the tech sector?

A – Curiosity has been one of the biggest influences on my career. My first full-time role was at Leo Burnett, one of the most famous names in the advertising industry, where the company’s motto was “Stay curious” - and this mentality has stayed with me ever since.

For me, this means not being satisfied with what I already know and instead always wanting to dig deeper, explore new approaches and ask questions. In the tech sector, things change so quickly that curiosity is an essential characteristic. To stay relevant and add value, you must be open to new ideas, technologies, ways of working and experiences.

The growth in AI is a great new example, and I’m looking very closely at how these tools can add value to our capabilities and improve our processes.

Q - What advice would you give to other women who are thinking about building a career in tech, especially if they don’t come from a traditional technical background?

A – My advice is simple: don’t let the absence of technical experience hold you back. I started my working life in a very different industry, but I’ve built a career in technology by focusing on my strengths and being willing to learn what I needed along the way. Adaptability, logical thinking, and perseverance are powerful qualities, and in my opinion, just as important as technical expertise. They can make a real difference when you’re facing new challenges.

It also helps to be disciplined about your own development. Take the time to study, explore new areas and, most importantly, put in the work to master a skill. That commitment is what builds both confidence and credibility.

Curiosity and adaptability have been my greatest tools - opening doors I never imagined walking through.